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#BeyondALabel

Arc of Greater New Orleans (ArcGNO) is a part of a national organization founded upon the mission of providing better lives to children who are not able to participate in everyday society due to intellectual and developmental disabilities (IDDs). Today, they support individuals of all ages with IDDs in developing, functioning, and living to their fullest potential.

In this award-winning design project, I helped to implement and evolve the branding strategies and marketing campaigns at ArcGNO. It started as a semester-long school project, then flourished into a service learning internship with ArcGNO to create tangible, lasting collaterals for the mission of the organization.

This project was a winner in 2021 for a Bronze ADDY Award, recognized by the Ad Club of New Orleans.

Created for Design Studio III in Spring 2020.

Postcard invitations for the proposed marketing campaign.
Sample social media posts for the proposed marketing campaign.
Mockup of the concept mural for the proposed marketing campaign.
Printed collaterals created during the internship.
Internal email newsletters created during the internship.
Simple brand guidelines for the internal emails.
Informational brochures created during the internship.
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