CATEGORY

Brand Identity

Brand Strategy

ROLE

Design

Research

“Like a beautiful, blonde pineapple!”

Frenchie’s Beauty Parlor is a beauty salon focused on hair styling for elderly women (65+ years old) and retro fans. The brand identity draws inspiration from the 70s and the iconic film of the decade, Grease, hence the name Frenchie’s. It is a place where people not only come for a haircut but also to engage in social interactions with friends and appreciation for the 70s culture.

This project was a winner in 2021 for a Silver ADDY Award, recognized by the Ad Club of New Orleans.

Created for Branding & Semiotics in Spring 2020.